Entering Global Markets
Strategist & Facilitator
An enterprise was looking to develop its first marketing plan but didn’t have a business plan in place to target efforts. Using the Entrepreneurial Operating System, the company engaged in a strategic planning process that identified an organizational purpose, mission, 5-year target, market differentiations, and ways to build internal capacity. The enterprise used the plan to refresh its brand, launch a new service offering, and break into select global markets.