Driving Tech SaLes
Strategist & Writer
A technology company grew beyond its current market position. A refresh and improved sales channels were needed to increase leads and convert. A competitive audit and customer journey map aligned market differentiations to customer pain points. New messages set the foundation for a website and RFP refresh. The launch of an industry online portal marketplace and a segmented, inbound lead generation automation sequence increased sales communications and generated the largest hospital system contract in the company’s history as well as opened sales channels to a new industry sector.