Creating Brand Champions
Account Associate & Media Relations Writer
Target Corporation's marketing efforts were paying dividends in all but one market. Their stories didn't connect with this market’s unique cultural values, and Target didn’t want to go head-to-head in the sales circulars. With a cooking competition, a Lynne Rossetto Kasper appearance, a partnership with a local celebrity, and press to spread the word, 6.5 million local media impressions were generated, sales hit 30 percent spikes, and Gold was won at a marketing and public relations award.