Hyvo Creates

Strategies & Stories

Ignite action with killer writing and story-based strategic planning, marketing, communication

Connecting Values

Account Associate and Media Relations Writer
Target Corporation

Target Corporation's marketing efforts were paying dividends in all but one market. Why? Their stories didn't connect with Utah's unique cultural values. Target held these values, they just weren't being communicated. With a few story tweaks and some events to spread the word, 6.5 million local media impressions were generated, retail sales spiked 30 percent during the campaign and Gold was won at the 2003 Golden Spike Awards